Today you will learn 2 ways to make this happen.
- beauty retouch, pick a couple: http://www.smashingmagazine.com/2008/07/15/70-beauty-retouching-photoshop-tutorials/
- http://www.photoshopcafe.com/cs3/bw.htm pics into black and white


Photojournalism provides, for me, a more complex and fully human way of capturing, describing and explaining to others what words often fail to do. My frustration with words is that many times I feel they can only go so far to evoke emotion, imagination, consternation and expectation. Words, for me, often only superficially depict what I see, think and feel.
Photographs can evoke a range of human feelings -- dignity, integrity, shame, industry, integrity, pain, or joy -- far beyond verbal linguistic description.
First lets start with the image. Think about what you want to portray. Find an image that matches the aspirations of your brand. Choose one that is quick to recognise and will work on the smaller screen resolutions of the web. There are numerous image banks on the web and you do not need to pay the earth for excellent imagery.
Cropping the image is also an important stage. At this stage you should be aware of the text to go on the image and have an idea of where it should go. Play with where the text is going to appear using the Move tool.
Create a new layer and draw a shape using the rectangle tool. You are not limited to the rectangle tool so experiment with other tools. To reveal some of the image underneath you alter the opacity of the layer. In the layers menu highlight the rectangle layer you have just drawn. In the very top right hand corner is an option called Opacity. Click on this and then drag the slider until you are happy with the appearance.
Add the message you would like on top of the layer. You can play with colors and fonts but I find the a strong contrast works well.